Book contents
- Mark Twain in Context
- Mark Twain in Context
- Copyright page
- Contents
- Figures
- Contributors
- Preface
- Acknowledgments
- Chronology
- Abbreviations
- Part I Life
- Part II Literary Contexts
- Chapter 5 Southwestern Humor
- Chapter 6 Literary Comedians
- Chapter 7 Local Color and Regionalism
- Chapter 8 Early Periodical Writing
- Chapter 9 Travel Writing
- Chapter 10 Short Fiction
- Chapter 11 Publishing
- Chapter 12 Lectures and Speeches
- Chapter 13 Contemporary Writers
- Chapter 14 Realism and Naturalism
- Part III Historical and Cultural Contexts
- Part IV Reception and Criticism
- Part V Historical, Creative, and Cultural Legacies
- Further Reading
- Index
- References
Chapter 11 - Publishing
from Part II - Literary Contexts
Published online by Cambridge University Press: 12 December 2019
- Mark Twain in Context
- Mark Twain in Context
- Copyright page
- Contents
- Figures
- Contributors
- Preface
- Acknowledgments
- Chronology
- Abbreviations
- Part I Life
- Part II Literary Contexts
- Chapter 5 Southwestern Humor
- Chapter 6 Literary Comedians
- Chapter 7 Local Color and Regionalism
- Chapter 8 Early Periodical Writing
- Chapter 9 Travel Writing
- Chapter 10 Short Fiction
- Chapter 11 Publishing
- Chapter 12 Lectures and Speeches
- Chapter 13 Contemporary Writers
- Chapter 14 Realism and Naturalism
- Part III Historical and Cultural Contexts
- Part IV Reception and Criticism
- Part V Historical, Creative, and Cultural Legacies
- Further Reading
- Index
- References
Summary
Publishing in Mark Twain’s lifetime underwent several technological revolutions, and Twain was at the center of many of them. His work as a typesetter gave him insight into the publishing process, which changed from intense manual labor in his younger days to increased automation by his later years. For most of his books, rather than publish through traditional publishing houses, he used subscription publishing, which involved door-to-door salesmen who showed prospective books to customers who ordered them for later delivery. He became a publisher himself when he started his own firm in 1885, successful at first with the publication of Huckleberry Finn and Grant’s autobiography, but ultimately a failure.
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- Information
- Mark Twain in Context , pp. 109 - 118Publisher: Cambridge University PressPrint publication year: 2020