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Why We Lead, Why We Follow
Published online by Cambridge University Press: 27 January 2022
In the summer of 1997, Apple Computer was struggling and on the verge of bankruptcy. The stock was trading at $3.56 per share. The company’s last blockbuster product was the Macintosh personal computer in 1984, and since then the Microsoft operating system and IBM PC clones had established market dominance. In a desperate move, Apple decided to bring back cofounder Steve Jobs as CEO, twelve years after he was ousted from Apple in a power struggle with then-CEO John Sculley.
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