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  • Cited by 2
Publisher:
Cambridge University Press
Online publication date:
January 2010
Print publication year:
2001
Online ISBN:
9780511584206

Book description

Behavioral decision theory draws on experimental research in cognitive psychology to provide a descriptively accurate model of human behavior. It shows that people systematically violate the normative assumptions of economic rationality by miscalculating probabilities and making choices based on one-economic criteria. Behavioral decision theory's ability to capture the complexity of human judgments and choices makes it a useful foundation for improving public policy analysis, design, and implementation. Originally published in 2001, this volume showcases the research of leading scholars who are working on applications of behavioral decision theory in diverse policy settings. It is designed to give policy analysts and practitioners who are non-psychologists a clearer understanding of the complexities of human judgment and choice, and suggest how to integrate behavioral decision theoretic insights into the policy sciences. This interdisciplinary volume should be insightful and useful wherever people's judgments and choices matter for policy formulation, acceptance, and effectiveness.

Reviews

Review of the hardback:‘… a useful and stimulating addition to the Cambridge series. It illustrates well the breadth of areas where behavioural decision theory can inform our understanding of the patterns of behaviour and response we encounter. It identifies the fact that we are at the stage where we are becoming only too uncomfortably aware of the magnitude and diversity of the challenges - but where, as yet, we have only reached a limited understanding of how to take proper account of them in the formulation and implementation of public policy.’

Source: Journal of Risk Research

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