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11 - Frugal Innovation in Brazilian Multinationals

from Part II - Types of Innovation in Emerging Markets

Published online by Cambridge University Press:  15 March 2021

By
Itiel Moraes ,
Felipe Borini  and
Moacir de Miranda Oliveira
Edited by
Fernanda Cahen ,
Lourdes Casanova  and
Anne Miroux
Fernanda Cahen
Affiliation:
Centro Universitario FEI, Brazil
Lourdes Casanova
Affiliation:
Cornell University, New York
Anne Miroux
Affiliation:
Cornell University, New York
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Summary

This chapter sheds light on the growing relevance of frugal innovation as EMNCs leverage competitive advantages through its means. We highlight the three component parts (open, sustainable and cost innovation) of this process. Drawing on case studies and a survey of Brazilian MNCs, we demonstrate the stakes of frugal innovation as a catch-up strategy.

Keywords

Frugal InnovationCost InnovationSustainable innovationOpen innovationCatch-up StrategyBrazilian Multinationals
Type
Chapter
Information
Innovation from Emerging Markets
From Copycats to Leaders
 , pp. 300 - 324
Publisher: Cambridge University Press
Print publication year: 2021

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