Book contents
- The Handbook of Behavior Change
- The Handbook of Behavior Change
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Sidebars
- Contributors
- 1 Changing Behavior: A Theory- and Evidence-Based Approach
- Part I Theory and Behavior Change
- Part II Methods and Processes of Behavior Change: Intervention Development, Application, and Translation
- 19 Design, Implementation, and Evaluation of Behavior Change Interventions: A Ten-Task Guide
- 20 Moving from Theoretical Principles to Intervention Strategies: Applying the Experimental Medicine Approach
- 21 Developing Behavior Change Interventions
- 22 Evaluation of Behavior Change Interventions
- 23 Implementation Science and Translation in Behavior Change
- 24 Engagement of Stakeholders in the Design, Evaluation, and Implementation of Complex Interventions
- 25 Maximizing User Engagement with Behavior Change Interventions
- 26 Cost-Effectiveness Evaluations of Behavior Change Interventions
- 27 Addressing Underserved Populations and Disparities in Behavior Change
- 28 Behavior Change in Community Contexts
- 29 Changing Behavior in the Digital Age
- 30 Critical and Qualitative Approaches to Behavior Change
- Part III Behavior Change Interventions: Practical Guides to Behavior Change
- Index
- References
25 - Maximizing User Engagement with Behavior Change Interventions
from Part II - Methods and Processes of Behavior Change: Intervention Development, Application, and Translation
Published online by Cambridge University Press: 04 July 2020
Book contents
- The Handbook of Behavior Change
- The Handbook of Behavior Change
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Sidebars
- Contributors
- 1 Changing Behavior: A Theory- and Evidence-Based Approach
- Part I Theory and Behavior Change
- Part II Methods and Processes of Behavior Change: Intervention Development, Application, and Translation
- 19 Design, Implementation, and Evaluation of Behavior Change Interventions: A Ten-Task Guide
- 20 Moving from Theoretical Principles to Intervention Strategies: Applying the Experimental Medicine Approach
- 21 Developing Behavior Change Interventions
- 22 Evaluation of Behavior Change Interventions
- 23 Implementation Science and Translation in Behavior Change
- 24 Engagement of Stakeholders in the Design, Evaluation, and Implementation of Complex Interventions
- 25 Maximizing User Engagement with Behavior Change Interventions
- 26 Cost-Effectiveness Evaluations of Behavior Change Interventions
- 27 Addressing Underserved Populations and Disparities in Behavior Change
- 28 Behavior Change in Community Contexts
- 29 Changing Behavior in the Digital Age
- 30 Critical and Qualitative Approaches to Behavior Change
- Part III Behavior Change Interventions: Practical Guides to Behavior Change
- Index
- References
Summary
This chapter describes key methods to promote intervention engagement in order to maximize uptake, prevent early dropout, and support sustained behavior change. The importance of reviewing or conducting qualitative and mixed methods research on target users’ attitudes, capabilities, and lifestyle is highlighted so that interventions can be designed to meet users’ needs. Tailoring interventions is useful to provide appropriate advice and support for the needs of the target population – especially among those who find it difficult to engage due to personal circumstances or lack of resources. Interventions should then be optimized by collecting data on how people engage with them and iteratively modifying them to improve engagement. Qualitative studies are needed to explore target users’ views of intervention elements. Quantitative usage and outcome data are valuable to analyze usage patterns and identify predictors of dropout or effective behavior change. To maintain longer-term engagement with behavior change, it can be useful to harness social support and establish environment-prompted habits that require less deliberative effort to sustain. The chapter provides examples and tools that can be used to design and optimize interventions, drawing on the “person-based approach” that has been used to develop many interventions that have proved engaging and effective.
Keywords
- Type
- Chapter
- Information
- The Handbook of Behavior Change , pp. 361 - 371Publisher: Cambridge University PressPrint publication year: 2020
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