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Chapter 8 - Working with Your Textbook Publisher

Published online by Cambridge University Press:  17 March 2022

Beth Luey
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Summary

How to work with a publisher to develop and market a textbook, emphasizing the need to write for a specific audience.

Keywords

textbooksdiversityinclusivenesspedagogygender-neutral languagemarketingwriting
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Chapter
Information
Handbook for Academic Authors
How to Navigate the Publishing Process
 , pp. 146 - 162
Publisher: Cambridge University Press
Print publication year: 2022

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