Published online by Cambridge University Press: 05 June 2012
Introduction
The rich diversity of agricultural landscapes within developed economies that have evolved around the world over sometimes thousands of years are now becoming more and more interconnected. The local agents who manage these landscapes – farmers, other landowners, managers and communities – are increasingly part of a global network society (Castells, 2000), made up of transnational organisations, rapidly changing global markets and international policy imperatives, linked through new technologies (Stringer and Le Heron, 2008). The interrelatedness of local landscape change with the processes of globalisation was illustrated in the opening chapter of this volume through an account of two dairy farmers on opposite sides of the world, each affected in various ways by the intersecting dynamics of market liberalisation and sustainability agendas.
The farmers' situation was described on a November morning in 2007. In the 12 months that followed, much happened in the global network society of which they are both part. A global financial crisis led to economic recession in developed and developing countries, and as a consequence, the two farmers had to deal with increasingly volatile market conditions for their products, currency fluctuations and a rapid change in the environment for new investment. Both farmers experienced a sharp introduction to the moral economy of food (Marsden, 2003; Morgan et al., 2007), when the cooperatives to whom they supply milk were both affected by a food safety scandal in China involving contamination of milk powder, which affected the lives and health of thousands of babies.
To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.