Book contents
- The Flow of Management Ideas
- The Flow of Management Ideas
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgements
- 1 The Flow of Management Ideas
- 2 Studying Audiences
- 3 Creating a Positive Atmosphere among the Audience
- 4 Conveying the Applicability of Ideas to Audience Members
- 5 Defining Audience Orientations
- 6 Understanding Audience Dynamism
- 7 Managerial Audiences in Organisational Contexts
- 8 Managerial Audiences and Fan Involvement
- 9 Conclusion
- Appendix A Overview of Informants
- Appendix B Glossary of Transcription Symbols
- References
- Index
- References
References
Published online by Cambridge University Press: 22 May 2021
Book contents
- The Flow of Management Ideas
- The Flow of Management Ideas
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgements
- 1 The Flow of Management Ideas
- 2 Studying Audiences
- 3 Creating a Positive Atmosphere among the Audience
- 4 Conveying the Applicability of Ideas to Audience Members
- 5 Defining Audience Orientations
- 6 Understanding Audience Dynamism
- 7 Managerial Audiences in Organisational Contexts
- 8 Managerial Audiences and Fan Involvement
- 9 Conclusion
- Appendix A Overview of Informants
- Appendix B Glossary of Transcription Symbols
- References
- Index
- References
Summary
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- Information
- The Flow of Management IdeasRethinking Managerial Audiences, pp. 215 - 229Publisher: Cambridge University PressPrint publication year: 2021
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