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6 - Offline or Online?

Published online by Cambridge University Press:  02 April 2020

Zoltán Kövecses
Zoltán Kövecses
Affiliation:
Eötvös Loránd University, Budapest
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Summary

I suggest that the phenomenon of conceptual metaphor is simultaneously offline and online. In the course of using conceptual metaphors offline conceptual structures in long-term memory (image schemas, domains, and frames) are put to cognitive work online in mental spaces in working memory. This view enables us to take into account a variety of metaphor-related mental activities that speakers engage in at this level. These include getting primed to use particular metaphors by context, giving metaphorical expressions specific socio-pragmatic functions, creating novel metaphors, using metaphors deliberately, mixing metaphors, and blending.

Keywords

offline storageonline uselong-term memoryworking memorymixing metaphorconceptual integration (blending).
Type
Chapter
Information
Extended Conceptual Metaphor Theory , pp. 117 - 149
Publisher: Cambridge University Press
Print publication year: 2020

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  • Offline or Online?
  • Zoltán Kövecses, Eötvös Loránd University, Budapest
  • Book: Extended Conceptual Metaphor Theory
  • Online publication: 02 April 2020
  • Chapter DOI: https://doi.org/10.1017/9781108859127.007
Available formats
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Save book to Dropbox

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  • Offline or Online?
  • Zoltán Kövecses, Eötvös Loránd University, Budapest
  • Book: Extended Conceptual Metaphor Theory
  • Online publication: 02 April 2020
  • Chapter DOI: https://doi.org/10.1017/9781108859127.007
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Offline or Online?
  • Zoltán Kövecses, Eötvös Loránd University, Budapest
  • Book: Extended Conceptual Metaphor Theory
  • Online publication: 02 April 2020
  • Chapter DOI: https://doi.org/10.1017/9781108859127.007
Available formats
×