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5 - ‘The Challenges of New Markets’

Published online by Cambridge University Press:  10 April 2025

Maddalena Alvi
Affiliation:
University of Manchester
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Summary

This chapter explores broader cultural European trends following the First World War, including the consequences of currency dynamics and market speculation. These postwar changes culminated in a heightened financialisation of the culture of the art market, reflecting broader shifts in capitalist economies towards financial forms of revenue and profit. The saturation of financial language that accompanies financialisation processes was also a characteristic of this period: the aftermath of the war saw debates revolving around themes of profit, money-making, and an inflation of art production. This chapter parallels previous chapters by examining how cultural and artistic changes were linked to socio-economic developments. The war had acted as a catalyst and accelerator, inflaming cultural tensions within the art markets. It continued to shape market discourses, embedding wartime mentalities into post-war cultural landscapes.

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Chapter
Information
The European Art Market and the First World War
Art, Capital, and the Decline of the Collecting Class, 1910–1925
, pp. 182 - 203
Publisher: Cambridge University Press
Print publication year: 2025

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