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Published online by Cambridge University Press: 04 July 2019
The final chapter looks at how emoji have been commercialized and the extent to which we’re now seeing the ‘emojification’ of modern society in much the same way that the late twentieth century was marked by a process of ‘Disneyfication’. Not only are brands and advertisers embracing emoji culture for marketing purposes, but the large tech companies are increasingly commodifying them as part of their commercial strategies. This is having implications for the evolution of language which are markedly different from what we’ve seen before and raises interesting ethical questions about the politics and economics of communication.
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