Book contents
- Digital Entrepreneurship
- Digital Entrepreneurship
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- Abbreviations
- Introduction
- Part I Strategy and Management
- 1 Digital Entrepreneurship and Digital Business
- 2 Digital Entrepreneurship and Innovation
- 3 Digital Entrepreneurship and Digital Marketing
- 4 Digital Entrepreneurship Education and Skills
- Part II Digital Business Systems
- Part III Industries
- Index
- References
2 - Digital Entrepreneurship and Innovation
from Part I - Strategy and Management
Published online by Cambridge University Press: 16 December 2021
- Digital Entrepreneurship
- Digital Entrepreneurship
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- Abbreviations
- Introduction
- Part I Strategy and Management
- 1 Digital Entrepreneurship and Digital Business
- 2 Digital Entrepreneurship and Innovation
- 3 Digital Entrepreneurship and Digital Marketing
- 4 Digital Entrepreneurship Education and Skills
- Part II Digital Business Systems
- Part III Industries
- Index
- References
Summary
This chapter discusses the role of digital entrepreneurship in building start-ups and businesses that consider innovation to be a key success factor for thriving in today’s competitive market. After highlighting the difference between innovation and open innovation as well as its importance, this chapter explains how the right business model can help in establishing innovative digital entrepreneurship. It also discusses how information and communication technologies (ICTs) enable open innovation and differentiates between businesses that acquire other innovative start-ups and those that create innovation hubs in order to sustain their competitive advantage. Further, it describes the challenges that hinder innovation within digital entrepreneurship, before listing actions that need to be considered in order to meet the expectations set by the collaborators in digital innovation ecosystems. Finally, this chapter elaborates on a case study that discusses how innovation facilitated the introduction of innovative products to consumers and how this helped the business to make huge profits.
Keywords
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- Information
- Digital EntrepreneurshipManagement, Systems and Practice, pp. 28 - 50Publisher: Cambridge University PressPrint publication year: 2022