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16 - Building Personalisation: Language and the Law

from Part IV - The Future of Personalisation: Algorithmic Foretelling and Its Limits

Published online by Cambridge University Press:  09 July 2021

By
Alun Gibbs
Edited by
Uta Kohl  and
Jacob Eisler
Uta Kohl
Affiliation:
Southampton Law School
Jacob Eisler
Affiliation:
Southampton Law School
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Summary

The argument set out in this chapter is that personalisation technologies are fundamentally inimical to the way we have built our legal and political traditions: the building blocks, or the raw materials if you will, that make up the sources of the ‘self’. The advances in the use personalisation technologies and the implications for how we understand our political and social lives through law (constitutionalism) hinge on the importance of language and the risks posed by personalisation technologies to the building of personality and forms of social solidarities. This chapter explores the centrality of language to agency – how this relationship builds our legal and political traditions and the risks posed by personalisation technologies.

Keywords

agency as personhoodconstitutionalismlanguage and social solidarities
Type
Chapter
Information
Data-Driven Personalisation in Markets, Politics and Law , pp. 277 - 287
Publisher: Cambridge University Press
Print publication year: 2021

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