Book contents
- Compelling Communication
- Reviews
- Compelling Communication
- Copyright page
- Dedication
- Contents
- Introduction
- 1 The Foundations of Effective Communication
- 2 Writing to Woo and Wow
- 3 The Tricks of the Writing Trade
- 4 The Splendour of Storytelling
- 5 Strategic Stories (Storytelling II, the Sequel)
- 6 Public Speaking, Presenting and Performing
- 7 Powerful Public Speaking and Presentations
- 8 The Online World
- 9 Mixing It with the Media
- 10 Strategic Communication
- A Compelling Conclusion (Hopefully)
- Index
5 - Strategic Stories (Storytelling II, the Sequel)
Published online by Cambridge University Press: 30 May 2024
- Compelling Communication
- Reviews
- Compelling Communication
- Copyright page
- Dedication
- Contents
- Introduction
- 1 The Foundations of Effective Communication
- 2 Writing to Woo and Wow
- 3 The Tricks of the Writing Trade
- 4 The Splendour of Storytelling
- 5 Strategic Stories (Storytelling II, the Sequel)
- 6 Public Speaking, Presenting and Performing
- 7 Powerful Public Speaking and Presentations
- 8 The Online World
- 9 Mixing It with the Media
- 10 Strategic Communication
- A Compelling Conclusion (Hopefully)
- Index
Summary
For maximum effect, stories should be deployed strategically. That requires understanding the art of persuasion, the stages of a successful story, scene setting, and how to use the stories of others to illustrate important points. But by far the most powerful of all is knowing and using the stories which only you can tell.
- Type
- Chapter
- Information
- Compelling CommunicationWriting, Public Speaking and Storytelling for Professional Success, pp. 121 - 149Publisher: Cambridge University PressPrint publication year: 2024