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5 - Strategic Stories (Storytelling II, the Sequel)

Published online by Cambridge University Press:  30 May 2024

Simon Hall
Simon Hall
Affiliation:
University of Cambridge
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Summary

For maximum effect, stories should be deployed strategically. That requires understanding the art of persuasion, the stages of a successful story, scene setting, and how to use the stories of others to illustrate important points. But by far the most powerful of all is knowing and using the stories which only you can tell.

Keywords

Persuasionethoslogospathosscene settinggold standard of storytellingcreating empathy
Type
Chapter
Information
Compelling Communication
Writing, Public Speaking and Storytelling for Professional Success
 , pp. 121 - 149
Publisher: Cambridge University Press
Print publication year: 2024

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