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10 - Strategic Communication

Published online by Cambridge University Press:  30 May 2024

Simon Hall
Simon Hall
Affiliation:
University of Cambridge
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Summary

Strategic communication is the art of using your writing, presenting, storytelling, online and media skills to achieve your aims. To do so effectively you need to be clear on your goals, and must draw up a plan which identifies your key audiences, how to reach them and when. This chapter also looks at the dark arts of dealing with difficult news, as well as strategies for handling a crisis if you’re ever unfortunate enough to suffer one.

Keywords

Strategic communication plansgoalscommunication gridsburying bad newsdead cattingkitchen sinkingcrisis communicationgetting your retaliation in first
Type
Chapter
Information
Compelling Communication
Writing, Public Speaking and Storytelling for Professional Success
 , pp. 292 - 318
Publisher: Cambridge University Press
Print publication year: 2024

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  • Strategic Communication
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.011
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  • Strategic Communication
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.011
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Strategic Communication
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.011
Available formats
×