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9 - Mixing It with the Media

Published online by Cambridge University Press:  30 May 2024

Simon Hall
Simon Hall
Affiliation:
University of Cambridge
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Summary

Media coverage can help get your message across to millions, but journalists require careful handling. Here we discover how to write a news release which attracts the attention of a reporter, and ways to make sure a media interview works to your advantage. The chapter also examines how to deal with difficult questions, what to wear for an appearance in the news, and reveals the dirty tricks which some journalists use.

Keywords

Press releasemessage housemedia interviewsmedia trainingjournalistsreporterspredicting questions and preparing answerstoneonline interviewsdressing to be interviewed
Type
Chapter
Information
Compelling Communication
Writing, Public Speaking and Storytelling for Professional Success
 , pp. 262 - 291
Publisher: Cambridge University Press
Print publication year: 2024

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  • Mixing It with the Media
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.010
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  • Mixing It with the Media
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.010
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Mixing It with the Media
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.010
Available formats
×