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Chapter 8 - One Picture to Study One Thousand Words

Visualization for Qualitative Research in the Age of Digitalization

from Part II - Methodological Considerations

Published online by Cambridge University Press:  08 June 2023

Boyka Simeonova
Affiliation:
University of Leicester
Robert D. Galliers
Affiliation:
Bentley University, Massachusetts and Warwick Business School
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Summary

This chapter advocates further advancing qualitative research methods by creating tools to investigate digital traces of digital phenomena. It specifically focuses on large-scale textual datasets and shows how interactive visualization can be used to augment qualitative researchers’ capabilities to theorize from trace data. The approach is grounded on prior work in sense-making, visual analytics and interactive visualization, and shows how tasks enabled by visualization systems can be synergistically integrated with the qualitative research process. Finally, these principles are applied with several open-source text mining and interactive visualization systems. The chapter aims to stimulate further interest and provide specific guidelines for developing and expanding the repertoire of open-source systems for qualitative research.

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Publisher: Cambridge University Press
Print publication year: 2023

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