Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- 16 Law as Persuasion
- 17 The Coca-Cola Bottle
- 18 Poor Consumer(s) Law
- 19 Eating Law
16 - Law as Persuasion
from Part IV - How the Law Protects
Published online by Cambridge University Press: 29 June 2023
Book contents
- The Cambridge Handbook of Marketing and the Law
- The Cambridge Handbook of Marketing and the Law
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Introduction
- Part I Understanding Consumer Behavior
- Part II Understanding Marketing Phenomena
- Part III Methodological Advances
- Part IV How the Law Protects
- 16 Law as Persuasion
- 17 The Coca-Cola Bottle
- 18 Poor Consumer(s) Law
- 19 Eating Law
Summary
When does the law persuade us about what is right or wrong – and when does it not? On topics ranging from racial equality to abortion to same-sex marriage, historians have debated and puzzled over the law’s persuasive force on our collective moral intuitions. Meanwhile, other scholars have sought out individual-level insights into the psychology of law’s persuasion, under the microscope of controlled experiments.
- Type
- Chapter
- Information
- The Cambridge Handbook of Marketing and the Law , pp. 347 - 360Publisher: Cambridge University PressPrint publication year: 2023