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from XV - Trademark Transactions
Published online by Cambridge University Press: 18 September 2020
This chapter focuses on the analysis of trademark transactions from a civil law perspective, principally within the main EU jurisdictions. At the outset, it is important to observe that even though trademark law currently follows the general principles set forth by a harmonized EU trademark law, contract law largely remains the province of national legislation.1 Therefore, presenting a civil law perspective on trademark transactions can be difficult in a legal environment that is less and less national regarding substantive trademark norms, but is still largely national regarding contract law.
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