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22 - How Can We Change Implicit Bias toward Outgroups?

from Section V - How to Change Implicit Bias?

Published online by Cambridge University Press:  21 December 2024

By
Melissa J. Ferguson ,
Xi Shen ,
Jeremy Cone  and
Thomas C. Mann
Edited by
Jon A. Krosnick ,
Tobias H. Stark  and
Amanda L. Scott
Jon A. Krosnick
Affiliation:
Stanford University, California
Tobias H. Stark
Affiliation:
Utrecht University, The Netherlands
Amanda L. Scott
Affiliation:
The Strategy Team, Columbus, Ohio
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Summary

Recent findings show that it is possible in some cases to robustly and durably change implicit impressions of novel individuals. This work presents a challenge to long-standing theoretical assumptions about implicit impressions, and raises new research directions for changing and reducing implicit bias toward outgroups. Namely, implicit impressions of newly encountered individuals and groups are more amenable to robust change and updating than previously assumed, and some of the lessons from this work point to when and how we might try to change implicit bias toward well-known and familiar stigmatized groups and individuals.

Keywords

implicit biasimplicit impressionsupdatingoutgroupdiagnosticityreinterpretationbelievabilityattitude changebias reduction
Type
Chapter
Information
The Cambridge Handbook of Implicit Bias and Racism , pp. 572 - 590
Publisher: Cambridge University Press
Print publication year: 2025

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