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15 - Voice-Powered Artificial Intelligence

from Part II - Technologies in Cyber Behavior

Published online by Cambridge University Press:  06 December 2024

By
Francesca Pucciarelli  and
Andreas Kaplan
Edited by
Zheng Yan
Zheng Yan
Affiliation:
University at Albany, State University of New York
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Summary

1 Introduction

2 Voice-Powered AI: Many Names, a New Digital Experience

3 The Growing Market of Voice Technology

 3.1 Voice-Controlled Virtual Assistant Adoption and Use

 3.2 The Voice War: A Zoom into the Current Offering of Virtual Assistants

4 The Impact of Voice Assistants on Consumer Behavior

 4.1 How Voice Is Changing the Customer Journey

 4.2 Voice Search: Consumer Concerns and Current Limits of Intelligent Voice Assistants

5 A (R)Evolution across All Industries

6 Marketing at the Age of Voice-Powered AI: Implications for Organizations

7 A Look Ahead

8 Conclusions

9 Future Directions

Keywords

Artificial Intelligencevoice-powered Artificial Intelligencevoice assistantvirtual assistantintelligent personal assistantvoice-controlled virtual assistantstrategic marketingvoice AI opportunities
Type
Chapter
Information
The Cambridge Handbook of Cyber Behavior , pp. 438 - 460
Publisher: Cambridge University Press
Print publication year: 2023

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