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19 - Online Reviews and Consumer Decisions

from Part III - Activities in Cyber Behavior

Published online by Cambridge University Press:  06 December 2024

By
Rae Yule Kim
Edited by
Zheng Yan
Zheng Yan
Affiliation:
University at Albany, State University of New York
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Summary

1 Introduction

2 Do Online Reviews Matter?

3 When Do Online Reviews Matter?

 3.1 Consumer Uncertainty and Online Reviews

 3.2 Cultural Orientations and Online Reviews

4 How Do Online Reviews Matter?

5 Future Directions

 5.1 Do Types of Sentiments Matter?

 5.2 How Do People Detect Fake Reviews?

Keywords

online reviewscustomer reviewsword of mouthonline shoppingdigital marketingbuying behaviorconsumer decisionsales
Type
Chapter
Information
The Cambridge Handbook of Cyber Behavior , pp. 550 - 567
Publisher: Cambridge University Press
Print publication year: 2023

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