Fashion and Hypermodernity

doi:10.1017/9781108862349.010

28 - Fashion and Hypermodernity

from Part IV - Fashion, Modernism, and Modernity

Published online by Cambridge University Press: 04 August 2023

Marco Pecorari

Edited by

Christopher Breward ,

Beverly Lemire and

Giorgio Riello

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Christopher Breward: Affiliation:
National Museums Scotland
Beverly Lemire: Affiliation:
University of Alberta
Giorgio Riello: Affiliation:
European University Institute, Florence

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Summary

The March 2020 issue of Vogue Italia was titled ‘The Real Issue’ and portrayed on the cover Ida, a digitally-created model photographed by Mert and Marcus in collaboration with Vogue art director Ferdinando Verderi. As the editor-in-chief Emanuele Farneti explains, the idea was to reflect on the current meshing between virtual and real as condition of existence – the ‘osmosis of these two worlds’ especially at the time of the coronavirus when citizens’ freedom to move has been drastically limited. The fake model Ida, suggests Farnesi, is evidence of the ways digital life is overcoming physical life in practices of representation and, on the other hand, is an evocation of an absence of corporeality and carnality in this digital world.

Type: Chapter
Information: The Cambridge Global History of Fashion
From the Nineteenth Century to the Present
, pp. 994 - 1020

DOI: https://doi.org/10.1017/9781108862349.010 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2023

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