Book contents
- Reviews
- Business Model Innovation
- Business Model Innovation
- Copyright page
- Contents
- Figures
- Tables
- Preface
- Acknowledgements
- 1 The Imperative for Business Model Innovation
- 2 Business Models and Creating Markets
- 3 Organisational Structure and Leadership
- 4 Digital Technologies and Transformation
- 5 Digital Platforms and Ecosystems
- 6 Small- and Medium-Sized Enterprises and Start-Up Business Models
- 7 Sustainability and Business Models
- 8 Business Models for Socio-economic Development
- 9 Conduct Risk and Business Models
- 10 Conclusion
- Index
- References
2 - Business Models and Creating Markets
Published online by Cambridge University Press: 02 May 2024
Book contents
- Reviews
- Business Model Innovation
- Business Model Innovation
- Copyright page
- Contents
- Figures
- Tables
- Preface
- Acknowledgements
- 1 The Imperative for Business Model Innovation
- 2 Business Models and Creating Markets
- 3 Organisational Structure and Leadership
- 4 Digital Technologies and Transformation
- 5 Digital Platforms and Ecosystems
- 6 Small- and Medium-Sized Enterprises and Start-Up Business Models
- 7 Sustainability and Business Models
- 8 Business Models for Socio-economic Development
- 9 Conduct Risk and Business Models
- 10 Conclusion
- Index
- References
Summary
How do we think creatively about creating markets with new business models? This chapter examines the role that business models play in the development of new markets. This chapter provides an overview of the theory of market creation, and the logics of competition, and discusses some of the appropriate frameworks in the context of business model innovation. The chapter will also address how senior management could refresh the cognitive framing of the dominant design in order to identify and enable business model innovation.
- Type
- Chapter
- Information
- Business Model InnovationA Blueprint for Strategic Change, pp. 26 - 50Publisher: Cambridge University PressPrint publication year: 2024
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