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10 - Building Strategic Capabilities in Brazilian Firms

Published online by Cambridge University Press:  09 October 2020

By
Maria Tereza Leme Fleury ,
Cyntia Vilasboas Calixto ,
Cláudia Sofia Frias Pinto  and
Afonso Fleury
Edited by
Alvaro Cuervo-Cazurra ,
William Newburry  and
Seung Ho Park
Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
William Newburry
Affiliation:
Florida International University
Seung Ho Park
Affiliation:
Nanyang Technological University, Singapore
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Summary

In this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.

Keywords

Brazilstrategic capabilitiescompetitive advantageinternationalizationentrepreneurshipinnovationmultinationalemerging marketinstitutional turbulenceorganizational flexibility
Type
Chapter
Information
Building Strategic Capabilities in Emerging Markets , pp. 235 - 257
Publisher: Cambridge University Press
Print publication year: 2020

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