Book contents
- The Best Candidate
- The Best Candidate
- Copyright page
- Dedication
- Contents
- Contributors
- Introduction
- 1 Presidential Selection: Historical, Institutional, and Democratic Perspectives
- 2 The Historical Development of the U.S. Presidential Nomination Process
- 3 Constitutional Law and the Presidential Nomination Process
- 4 Winnowing and Endorsing: Separating the Two Distinct Functions of Party Primaries
- 5 Simplifying Presidential Primaries
- 6 The Case for Standardizing Primary Voter Eligibility Rules
- 7 Primary Day: Why Presidential Nominees Should Be Chosen on a Single Day
- 8 A Eulogy for Caucuses
- 9 Floor Fight: Protecting the National Party Conventions from Manipulation
- 10 A Better Financing System? The Death and Possible Rebirth of the Presidential Nomination Public Financing Program
- 11 Campaign Finance Deregulation and the Hyperpolarization of Presidential Nominations in the Super PAC Era
- 12 Democratizing the Presidential Debates
- 13 The Influence of Technology on Presidential Primary Campaigns
- 14 Women and the Presidency
- 15 The Nomination of Presidential Candidates by Minor Political Parties
- 16 Reforming the Presidential Nominating Process: A Curmudgeon’s View
- Index
13 - The Influence of Technology on Presidential Primary Campaigns
Published online by Cambridge University Press: 10 September 2020
- The Best Candidate
- The Best Candidate
- Copyright page
- Dedication
- Contents
- Contributors
- Introduction
- 1 Presidential Selection: Historical, Institutional, and Democratic Perspectives
- 2 The Historical Development of the U.S. Presidential Nomination Process
- 3 Constitutional Law and the Presidential Nomination Process
- 4 Winnowing and Endorsing: Separating the Two Distinct Functions of Party Primaries
- 5 Simplifying Presidential Primaries
- 6 The Case for Standardizing Primary Voter Eligibility Rules
- 7 Primary Day: Why Presidential Nominees Should Be Chosen on a Single Day
- 8 A Eulogy for Caucuses
- 9 Floor Fight: Protecting the National Party Conventions from Manipulation
- 10 A Better Financing System? The Death and Possible Rebirth of the Presidential Nomination Public Financing Program
- 11 Campaign Finance Deregulation and the Hyperpolarization of Presidential Nominations in the Super PAC Era
- 12 Democratizing the Presidential Debates
- 13 The Influence of Technology on Presidential Primary Campaigns
- 14 Women and the Presidency
- 15 The Nomination of Presidential Candidates by Minor Political Parties
- 16 Reforming the Presidential Nominating Process: A Curmudgeon’s View
- Index
Summary
The disruptive power of technological innovation is one of the defining features of modern life. The presidential nomination process is no exception. Changes in communication technology have profoundly shaped how presidential candidates conduct their campaigns. First radio, then television, and more recently the internet have successively emerged as essential tools for effective political communication. A presidential candidate cannot compete without embracing the new communication technologies of the day. But the adoption of new technology has relentlessly increased campaign costs for more than a century. This chapter examines how technology has shaped the presidential nomination process, making the pursuit of the White House an ever more expensive proposition.
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- The Best CandidatePresidential Nomination in Polarized Times, pp. 309 - 329Publisher: Cambridge University PressPrint publication year: 2020