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7 - Behavioural Incentives for Health Behaviours

Published online by Cambridge University Press:  18 May 2023

Joan Costa-Font ,
Tony Hockley  and
Caroline Rudisill
Joan Costa-Font
Affiliation:
London School of Economics and Political Science
Tony Hockley
Affiliation:
London School of Economics and Political Science
Caroline Rudisill
Affiliation:
University of South Carolina
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Summary

This chapter examines several behavioural regularities explaining health behaviours that provide alternative behavioural explanations of actual preventative choices (e.g., smoking, weight loss, exercise, safe sex). The chapter discusses the roles of taxes and information and how social incentives and designs that incorporate social and monetary incentives keeping in mind biases such as loss aversion can help change behaviour. The chapter describes biases related to prevention failures such as optimism, present and status quo biases and includes examples of prevention failures in health-related behaviours.

Keywords

Traditional incentivesRational addictionCognitive biasesSpilloversPresent biasOptimism biasSelf-controlProcrastinationInattention
Type
Chapter
Information
Behavioural Incentive Design for Health Policy
Steering for Health
 , pp. 98 - 110
Publisher: Cambridge University Press
Print publication year: 2023

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