from Part II - Experimental Data
Published online by Cambridge University Press: 08 March 2021
Widespread use of social media platforms has generated an explosion of data available for use by political scientists. This chapter will outline the possibilities of social media data for experimental research in all domains. At a basic level, social media data can be useful for improving measurement and design in the study of classic theories. It also facilitates research into questions about politics and the internet itself. Using a large Twitter field experiment as a running example, I will illustrate how social media platforms can be used to (1) recruit experimental subjects, (2) deliver treatments, and (3) collect outcomes. I suggest that these possibilities are especially promising for scholars interested in studying political mobilization and media effects. Finally, I discuss challenges and opportunities for using these techniques to explore peer effects and other network dynamics.
To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.