Book contents
- Frontmatter
- Contents
- List of Figures
- List of Tables
- List of Boxes
- List of Contributors
- Acknowledgements
- 1 A New Era of Experimental Political Science
- Part I Experimental Designs
- Part II Experimental Data
- Part III Experimental Treatments and Measures
- 12 Improving Experimental Treatments in Political Science
- 13 Beyond Attitudes: Incorporating Measures of Behavior in Survey Experiments
- Part IV Experimental Analys is and Presentation
- Part V Experimental Reliability and Generalizability
- Part VI Using Experiments to study Identity
- Part VII Using Experiments to Study Government Actions
- Author Index
- Subject Index
13 - Beyond Attitudes: Incorporating Measures of Behavior in Survey Experiments
from Part III - Experimental Treatments and Measures
Published online by Cambridge University Press: 08 March 2021
- Frontmatter
- Contents
- List of Figures
- List of Tables
- List of Boxes
- List of Contributors
- Acknowledgements
- 1 A New Era of Experimental Political Science
- Part I Experimental Designs
- Part II Experimental Data
- Part III Experimental Treatments and Measures
- 12 Improving Experimental Treatments in Political Science
- 13 Beyond Attitudes: Incorporating Measures of Behavior in Survey Experiments
- Part IV Experimental Analys is and Presentation
- Part V Experimental Reliability and Generalizability
- Part VI Using Experiments to study Identity
- Part VII Using Experiments to Study Government Actions
- Author Index
- Subject Index
Summary
As the use of survey experiments has spread throughout political science, experimental designs have grown increasingly complex. Yet, most survey experiments rest on a basic protocol by which treatments are delivered with textual vignettes and the effects of these interventions are then measured using self-reports of political attitudes or behaviors. We outline several design innovations that allow researchers to move beyond self-reports by directly embedding politically-relevant behaviors into survey experiments. As described in this chapter, these innovations enable experimentalists to strengthen the power of their treatments while enhancing the validity of their measures of treatment effects. We document these advances with illustrations drawn from a wide range of studies focusing on exposure to news reports, party polarization, racial prejudice, and physiological arousal.
Keywords
- Type
- Chapter
- Information
- Advances in Experimental Political Science , pp. 239 - 254Publisher: Cambridge University PressPrint publication year: 2021
- 1
- Cited by