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from Part III - Influences of the Past and the Situation
Published online by Cambridge University Press: 21 January 2021
Chaapter 5 covers the impact of experience and past behavior on attitude and behavior change. In addition to experience, the influence of past behavior can be due to biased scanning, cognitive dissonance, and self-perception. Biased scanning entails forming attitudes on the basis of thoughts about specific information associated with the behavior. Cognitive dissonance entails a conflict between one’s attitude and one’s behavior and can lead to changing the attitude to resolve the inconsistency. Self-perception theory entails inferring one’s attitude from a past behavior that is salient at the time. These processes and supporting researach are described.
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