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Chapter 9 - Actionability, Sources of Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions

from Part IV - The Impact of Persuasive Communications and Behavioral Interventions

Published online by Cambridge University Press:  21 January 2021

Dolores Albarracín
Dolores Albarracín
Affiliation:
University of Illinois, Urbana-Champaign
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Summary

Chapter 9 discusses how messages designed with the intent of influencing behavior and behavioral interventions are successful when they influence factors in the person and the situation that ultimately make those programs actionable. Actionability is the probability that the message or intervention communicates or enables performance of behavioral recommendations . First, a message or behavioral intervention can stimulate the cognitive, motivational, or behavioral processes that ultimately make the individual perform the recommended behavior. Second, it can promote behavioral recommendations that fit within the world in which potential actors live. These factors and relevant data are discussed.

Keywords

attitudebeliefbehaviorpersuasioninterventionsocial mediamessagingchangeattitude formationbehavioral interventionselective exposurebelief echoesmisinformationactionabilityactioninactionsocial cognitioncommunication
Type
Chapter
Information
Action and Inaction in a Social World
Predicting and Changing Attitudes and Behavior
 , pp. 273 - 298
Publisher: Cambridge University Press
Print publication year: 2021

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