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3 - Twyman’s Law and Experimentation Trustworthiness

from Part I - Introductory Topics for Everyone

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi ,
Diane Tang  and
Ya Xu
Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
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Summary

William Anthony Twyman was a UK radio and television audience measurement veteran (MR Web 2014) credited with formulating Twyman’s law, although he apparently never explicitly put it in writing, and multiple variants of it exist, as shown in the above quotations.

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Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
 , pp. 39 - 57
Publisher: Cambridge University Press
Print publication year: 2020

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