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23 - Measuring Long-Term Treatment Effects

from Part V - Advanced Topics for Analyzing Experiments

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi ,
Diane Tang  and
Ya Xu
Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
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Summary

Why you care:  Sometimes the effect that you care to measure can take months or even years to accumulate – a long-term effect. In an online world where products and services are developed quickly and iteratively in an agile fashion, trying to measure a long-term effect is challenging. While an active area of research, understanding the key challenges and current methodology is useful if you are tackling a problem of this nature.

Type
Chapter
Information
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
 , pp. 235 - 245
Publisher: Cambridge University Press
Print publication year: 2020

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