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13 - Instrumentation

from Part IV - Advanced Topics for Building an Experimentation Platform

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi ,
Diane Tang  and
Ya Xu
Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
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Summary

Why you care: Before you can run any experiments, you must have instrumentation in place to log what is happening to the users and the system (e.g., website, application). Moreover, every business should have a baseline understanding of how the system is performing and how users interact with it, which requires instrumentation. When running experiments, having rich data about what users saw, their interactions (e.g., clicks, hovers, and time-to-click), and system performance (e.g., latencies) is critical.

Type
Chapter
Information
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
 , pp. 162 - 165
Publisher: Cambridge University Press
Print publication year: 2020

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