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9 - Ethics in Controlled Experiments

from Part II - Selected Topics for Everyone

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi ,
Diane Tang  and
Ya Xu
Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
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Summary

Why you care: Understanding the ethics of experiments is critical for everyone, from leadership to engineers to product managers to data scientists; all should be informed and mindful of the ethical considerations. Controlled experiments, whether in technology, anthropology, psychology, sociology, or medicine, are conducted on actual people. Here are questions and concerns to consider when determining when to seek expert counsel regarding the ethics of your experiments.

Type
Chapter
Information
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
 , pp. 116 - 124
Publisher: Cambridge University Press
Print publication year: 2020

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