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8 - Multi-channel integration

Published online by Cambridge University Press:  05 April 2013

Adrian Payne  and
Pennie Frow
Adrian Payne
Affiliation:
University of New South Wales, Sydney
Pennie Frow
Affiliation:
University of Sydney
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Strategic Customer Management
Integrating Relationship Marketing and CRM
 , pp. 299 - 349
Publisher: Cambridge University Press
Print publication year: 2013

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  • Multi-channel integration
  • Adrian Payne, University of New South Wales, Sydney, Pennie Frow, University of Sydney
  • Book: Strategic Customer Management
  • Online publication: 05 April 2013
  • Chapter DOI: https://doi.org/10.1017/CBO9781139057417.011
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  • Multi-channel integration
  • Adrian Payne, University of New South Wales, Sydney, Pennie Frow, University of Sydney
  • Book: Strategic Customer Management
  • Online publication: 05 April 2013
  • Chapter DOI: https://doi.org/10.1017/CBO9781139057417.011
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Multi-channel integration
  • Adrian Payne, University of New South Wales, Sydney, Pennie Frow, University of Sydney
  • Book: Strategic Customer Management
  • Online publication: 05 April 2013
  • Chapter DOI: https://doi.org/10.1017/CBO9781139057417.011
Available formats
×