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1 - Massive and Minimal Media Effects

Published online by Cambridge University Press:  09 February 2024

Kenneth Newton
Kenneth Newton
Affiliation:
University of Southampton
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Summary

A review of past research picking out common errors and problems and suggesting a fresh approach dealing with all news media sources, not one at a time, and avoiding speculation, plausible or otherwise. It points out how lack of information has resulted in speculation to fill the gap, some of it implausible, contradictory and highly imaginative, and it argues for a close study of how media and audiences interact to produce media effects.

Keywords

massive and minimal effectscause and effectevidence. common knowledgepartial researchsupply and demandpluralism
Type
Chapter
Information
Real News about the News
Media and British Politics
 , pp. 1 - 16
Publisher: Cambridge University Press
Print publication year: 2024

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