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6 - Assessing a Single Poll during the 2016 US Presidential Election

from Part II - The Pollster as Data Scientist

Published online by Cambridge University Press:  01 November 2024

Clifford Young  and
Kathryn Ziemer
Clifford Young
Affiliation:
Ipsos Public Affairs
Kathryn Ziemer
Affiliation:
Ipsos Public Affairs
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Summary

This chapter applies the total error framework presented in Chapter 5 to a case example of preelection polling during the 2016 US presidential election. Here, the focus is on problems with a single poll.

Keywords

2016 US presidential electionHillary ClintonDonald Trumpsensitivity analysistotal error framework
Type
Chapter
Information
Polls, Pollsters, and Public Opinion
A Guide for Decision-Makers
 , pp. 83 - 93
Publisher: Cambridge University Press
Print publication year: 2024

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