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6 - Saving Local News

Published online by Cambridge University Press:  08 September 2021

Danny Hayes  and
Jennifer L. Lawless
Danny Hayes
Affiliation:
George Washington University, Washington DC
Jennifer L. Lawless
Affiliation:
University of Virginia
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Summary

This chapter lays out one route to reinvigorating local news, by increasing demand among younger and older Americans alike. Based on survey data and a series of experiments, we show that the simple acts of informing citizens of the importance of local government and reminding them of its relevance can go a long way toward increasing local news consumption. The newspaper industry of the twentieth century is a thing of the past, but growing consumer interest in local news – from both traditional outlets as well as emerging digital sources – can create incentives for news organizations to provide the coverage of local government that democracy needs.

Keywords

local newspolitical engagementcivic engagementlocal news audiencelocal news interestmedia consumptionexperimentexit pollsurveysenior citizen
Type
Chapter
Information
News Hole
The Demise of Local Journalism and Political Engagement
 , pp. 108 - 136
Publisher: Cambridge University Press
Print publication year: 2021

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