Published online by Cambridge University Press: 17 January 2025
Introduction
The Welsh actor Michael Sheen is not only well known for his film and television drama roles but also his stirring rhetoric on and off screen. Before a motivational speech for the Wales men's football team in 2022 was widely shared, Sheen had gone viral before: with a speech about Aneurin Bevan and the NHS, on St David's Day, prior to the 2015 general election. On Bevan, Sheen told a watching crowd that the politician who had founded the NHS “didn't care what the polls were saying” (Sheen 2015). Instead, “this was a man who had no fear in standing up for what he believed in”. To contemporary politicians, who Sheen described as “scared of saying what they feel for fear of alienating a part of the electorate … too careful to speak from their hearts”, the actor warned (ibid.): “There is never an excuse to not speak up for what you think is right. You must stand up for what you believe. But first of all – by God, believe in something.” In his speech, Sheen posited a form of political judgement and style that will be recognizable, both from other advocates and from critics: you must speak from principle, even with fear of an electoral cost. With Bevan as his subject, Sheen's speech also invoked Labour's radical, working-class identity and its postwar glory years: a time, in this retelling, of politicians unafraid to paint in primary colours. This meeting point for different meanings – moral, ethical, emotional and historical – gives rise to the different kinds of politics that are the focus of this chapter.
Those in and around the Labour Party have heard many politicians empathize about a problematic policy, or acknowledge the unfairness of something, yet prevaricate on the way forward. Critics of New Labour have remarked upon “its perceived triangulation and spinning” (Jones 2020: 52), the substitution of ambiguity for core values or worse a wholesale embrace of neoliberal politics. The certainty with which the latter interpretation is often expressed is not supported by the evidence (Wickham-Jones 2021), yet towards the end of New Labour's time in office, in lieu of a clear expression of belief was a mixture of viewpoints, derived from opinion polling and repeated back at the electorate.
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