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Book contents
- Frontmatter
- Contents
- International Management Seen Holistically. Introductory Remarks
- The International Business Environment
- Capital Concentration: A Pre-Requisite or a Consequence of the Development of Transnational Corporations
- The Mechanisms of Internationalisation
- Global Marketing and Shaping Customers
- Cultural Aspects of a Global Market
- Social Perspectives of Business Internationalisation
- The Globalisation Project, Management and Crisis
- Case Studies
- References
- Appendix
- Index
- Miscellaneous Endmatter
Contents
Published online by Cambridge University Press: 01 March 2024
- Frontmatter
- Contents
- International Management Seen Holistically. Introductory Remarks
- The International Business Environment
- Capital Concentration: A Pre-Requisite or a Consequence of the Development of Transnational Corporations
- The Mechanisms of Internationalisation
- Global Marketing and Shaping Customers
- Cultural Aspects of a Global Market
- Social Perspectives of Business Internationalisation
- The Globalisation Project, Management and Crisis
- Case Studies
- References
- Appendix
- Index
- Miscellaneous Endmatter
Summary
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- Type
- Chapter
- Information
- Dragons and GazellesInternational Management and Corporate Social Responsibility Today. A Subjective Tale, pp. 5 - 8Publisher: Jagiellonian University PressPrint publication year: 2023