Book contents
- Building Strategic Capabilities in Emerging Markets
- Building Strategic Capabilities in Emerging Markets
- Copyright page
- Contents
- Figures
- Tables
- Notes on the Contributors
- Preface
- 1 Building Strategic Capabilities in Emerging Economies
- 2 Upgrading Capabilities in Emerging Markets
- 3 Building Strategic Capabilities in Chinese Companies
- 4 Strategic Capabilities of Emerging Indian Multinational Enterprises
- 5 The Capabilities of South African Multinational Enterprises in Wider Africa
- 6 Five Cases on Strategic Capabilities of Russian Firms
- 7 Strategic Capabilities of Polish Firms
- 8 Emerging Market Multinationals
- 9 Internationalization Capabilities of Argentine Firms
- 10 Building Strategic Capabilities in Brazilian Firms
- 11 Building Strategic Capabilities in Chilean Companies
- 12 Strategic Capabilities of Colombian Firms
- 13 Capabilities of Mexican Exporters and Multinational Corporations
- 14 Building Strategic Capabilities in Emerging Market Firms
- 15 Examining Strategic Capabilities Across Emerging Markets and Their Firms
- Bibliography
- Index
10 - Building Strategic Capabilities in Brazilian Firms
Published online by Cambridge University Press: 09 October 2020
- Building Strategic Capabilities in Emerging Markets
- Building Strategic Capabilities in Emerging Markets
- Copyright page
- Contents
- Figures
- Tables
- Notes on the Contributors
- Preface
- 1 Building Strategic Capabilities in Emerging Economies
- 2 Upgrading Capabilities in Emerging Markets
- 3 Building Strategic Capabilities in Chinese Companies
- 4 Strategic Capabilities of Emerging Indian Multinational Enterprises
- 5 The Capabilities of South African Multinational Enterprises in Wider Africa
- 6 Five Cases on Strategic Capabilities of Russian Firms
- 7 Strategic Capabilities of Polish Firms
- 8 Emerging Market Multinationals
- 9 Internationalization Capabilities of Argentine Firms
- 10 Building Strategic Capabilities in Brazilian Firms
- 11 Building Strategic Capabilities in Chilean Companies
- 12 Strategic Capabilities of Colombian Firms
- 13 Capabilities of Mexican Exporters and Multinational Corporations
- 14 Building Strategic Capabilities in Emerging Market Firms
- 15 Examining Strategic Capabilities Across Emerging Markets and Their Firms
- Bibliography
- Index
Summary
In this chapter, we highlight the strategic capabilities that have enabled six Brazilian companies to achieve competitive advantage. We selected firms from different industries and stages of internationalization in order to show a broad perspective of local and international successful firms. WEG and Fanen developed technological capabilities associated to both world-class manufacturing and product innovation, whereas Stefanini and Integration have consolidated knowledge about servicing emerging markets. Grendene’s production and operations are its key capabilities for international operations through exports, while innovative design and processes support their strategy in the local markets. The key capabilities of Dr.Consulta are entrepreneurship and innovation. In sum, due to highly turbulent institutional and economic environment, Brazilian firms have had to develop some specific capabilities, especially those related to financial management and organizational flexibility.
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- Building Strategic Capabilities in Emerging Markets , pp. 235 - 257Publisher: Cambridge University PressPrint publication year: 2020