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The Power of Persuasion: Becoming a Merchant in the 18th Century. By Lucas Haasis. Bielefeld: Transcript Verlag, 2022. 660 pp. Hardcover, $75.00. ISBN: 978-3-8376-5652-7.

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The Power of Persuasion: Becoming a Merchant in the 18th Century. By Lucas Haasis. Bielefeld: Transcript Verlag, 2022. 660 pp. Hardcover, $75.00. ISBN: 978-3-8376-5652-7.

Published online by Cambridge University Press:  14 April 2025

Boris Deschanel*
Affiliation:
Associate Professor of History, University of Avignon, Avignon, France

Abstract

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Type
Book Review
Copyright
© 2025 The President and Fellows of Harvard College

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