The most-cited progenitors of manga (and, in part, anime) are medieval picture scrolls (emaki), Hokusai Manga, and 18th-century graphic fiction called kibyōshi. This chapter revisits them from the perspective of modern story-manga. It analyzes textual and material affordances of a manga-typical reading experience, stretching from devices of visual storytelling to publication formats and participatory culture. The emphasis is on demonstrating that correlations of today’s manga with aesthetic traditions may be highly instructive depending on how they are performed, in particular, on which type of manga is compared to which art form from the past against which set of contemporary concerns. As part of this endeavor, the historical contingency of “manga” comes to the fore: as visual art based on line drawing, but also as visual narrative realized through sequenced images and facilitated by transdiegetic devices; as fiction but also non-fiction narratives and non-narrative manuals; as not necessarily “cinematic” but also “theatrical” graphic narratives; and as defined by textual properties but also (sub)cultural practices of use.