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Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.
The first time I went to Japan, nearly three decades ago now, I took a short walk from my hotel near the University of Tokyo into the foggy and still night without a map, without the World Wide Web, without any knowledge of the Japanese language. It was November, a thick white blanket of almost frozen vapour covering everything outside, including my visual and mental perception. As my spectacles fogged up, adding another layer to my perceptual fogginess, I walked a hundred paces one way down the street then back again. Then another hundred in the other direction. Turning a corner to the left, then back again. Then two hundred in the other direction. You get the picture; I was building an image, a mind-map, of an unusually silent foggy island within the usually hustle-bustling city of Tokyo. When I felt I had done enough mental mapping I went back to my hotel room and drew a physical map on a scrap of paper of my walk. I have it somewhere still.
Most people have some dissatisfaction or concern about body weight, fatness, or obesity, either personally or professionally. This book shows how the popular understanding of obesity is often at odds with scientific understandings, and how misunderstandings about people with obesity can further contribute to the problem. It describes, in an approachable way, interconnected debates about obesity in public policy, medicine and public health, and how media and social media engage people in everyday life in those debates. In chapters considering body fat and fatness, genetics, metabolism, food and eating, inequality, blame and stigma, and physical activity, this book brings separate domains of obesity research into the field of complexity. By doing so, it aids navigation through the minefield of misunderstandings about body weight, fatness, and obesity that exist today, after decades of mostly failed policies and interventions.
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