This study compares the role of exemplars in native and non-native listening. Two English identity priming experiments were conducted with native English, Dutch non-native, and Spanish non-native listeners. In Experiment 1, primes and targets were spoken in the same or a different voice. Only the native listeners showed exemplar effects. In Experiment 2, primes and targets had the same or a different degree of vowel reduction. The Dutch, but not the Spanish, listeners were familiar with this reduction pattern from their L1 phonology. In this experiment, exemplar effects only arose for the Spanish listeners. We propose that in these lexical decision experiments the use of exemplars is co-determined by listeners’ available processing resources, which is modulated by the familiarity with the variation type from their L1 phonology. The use of exemplars differs between native and non-native listening, suggesting qualitative differences between native and non-native speech comprehension processes.