Given the rising trend of politicizing formerly mundane topics, philosophers should guard against the concepts we develop being misunderstood or misconstrued to support arguments we never intended. To demonstrate my assertion, I develop the case study of Alex Kacelnik's notion of “biological rationality” (B-rationality) and show ways in which I believe it is vulnerable to misuse and ways I would suggest re-engineering it to be more resistant. I conclude by urging scholars — especially those working on normatively laden topics — to design our concepts such that they are less likely to become associated with harmful discourse or even oppressive policies.