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In the past three decades, methods that go by the generic name of everyday-experience methods have matured from the status of promising innovations to standard, widely used tools. This term refers to a paradigm that examines social psychological theories and phenomena in the ebb and flow of everyday activity, as it is displayed in its natural context. This technique, which includes daily diary studies, experience sampling, and ecological momentary assessment, has become remarkably popular in the past two decades, so much so that all researchers must be familiar with its advantages and limitations. The current chapter aims to help budding researchers become familiar with this tool and its potential for expanding the validity, relevance, and usefulness of our research.
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