This article tells the story of Lottie Beth Hobbs, one of the most important figures of the anti-ERA movement – and therefore a founding mother of the Religious Right. Although opposition of fundamentalist women to the ERA increasingly has been recognized in the founding of the Religious Right, Hobbs’s role remains underexplored. Relying on a moral and political framework indebted to her lifelong commitment to the Churches of Christ, Hobbs spearheaded a rhetorical and ideological shift that first united disparate conservative causes under a “pro-family” banner, then focused their attention on the threat of a tentacular secular humanism. By focusing on Hobbs’s career, this article bridges two scholarly foci on modern American conservatism, one highlighting anti-ERA organizing in the 1970s and the other focused on “family values” activism during the Reagan administration.