This article examines the politics of ritual space in the Jequetepeque Valley, Peru after the conquest of the region by the Chimú Empire (A.D. 1200–1450). Interpretations are based on detailed analysis of ceremonial architecture located in the rural hinterland of urban centres. Despite imperial incorporation, the proliferation of ceremonial sites in the Jequetepeque countryside indicates that ritual production remained the prerogative of local groups. Architectural archaism, syncretism and the emulation of Chimú space in Jequetepeque demonstrate that rural communities adopted diverse ideological strategies to defend indigenous political identities and manipulate imperial authorities. The analysis improves understanding of the effects of Chimú conquest on local populations and suggests that imperial administration relied on indirect rule. Local communities were not passive consumers of state ideology but actively participated in the propagation of both corporate and indigenous religious systems. Ultimately, the article intends to advance archaeological interpretation of the political significance of patterned variability in the construction and experience of ceremonial space.